Part 2: Black Friday – How to Know If You’re Actually Getting a Deal

Black Friday is nearly here, and the buzz around Black Friday deals is building. But before you dive headfirst into the sea of “unmissable” offers, let’s pause for a reality check. Are those dazzling discounts really the deal of the century? Or just a cleverly disguised full-price item? In this guide to Black Friday deals, we’ll help you uncover the genuine bargains and steer clear of sneaky marketing tricks.

 

1. Know the Price Before the Sale

Step one in spotting a real Black Friday deal is knowing the regular price of the item you’re eyeing. Retailers love to inflate “original” prices to make discounts look more dramatic. By tracking prices in the weeks leading up to Black Friday, you’ll be armed with the knowledge to call out the fakery.

Top tip: Use price tracking tools like CamelCamelCamel for Amazon or even your favourite retailer’s app to monitor price history. Your financial wellbeing app might also have insights or tips on the best times to shop during Black Friday sales.

 

2. Compare, Compare, Compare

Don’t stop at one retailer. The same item can be priced differently across stores, even during Black Friday deals. A quick comparison ensures you’re snagging the best bargain.

Top tip: Use comparison websites or apps to quickly check prices across multiple retailers. Google Shopping and PriceRunner are excellent tools for Black Friday comparisons.

 

3. Check the Discount Percentage

A 70% discount on an item you wouldn’t normally buy isn’t a great Black Friday deal ****- It’s just wasted money. Focus on the actual price you’re paying, not just the percentage discount.

Top tip: Calculate the actual savings. For example, saving £5 on a £50 item might not be worth it if the product isn’t something you need.

 

4. Beware of Bundles and Add-Ons

Bundled offers like “buy one, get one free” or discounted add-ons can seem like fantastic Black Friday deals, but do you really need the extras? Often, these bundles are designed to clear out unsold stock rather than offer real value.

Top tip: Only buy bundles if you were planning to purchase all the items separately anyway.
Otherwise, you risk overspending during Black Friday sales.

 

5. Read the Small Print

The small print is where many Black Friday deals reveal their hidden catches. Phrases like “limited quantities” or “up to 50% off” can significantly impact the actual value of a discount. Make sure you’re clear on the terms before you commit.

Top tip: Check the terms, return policies, and delivery fees before committing to a purchase. A seemingly cheap Black Friday deal can lose its luster when extra costs are factored in.

 

6. Don’t Be Swayed by Time Pressure

Black Friday deals often come with ticking clocks, countdowns, and messages like “Only 2 left!” It’s all designed to make you panic and buy now. But don’t be rushed. A deal that’s worth it today will be worth it tomorrow - or there’ll be another one just as good.

Top tip: Take a moment to think. If a deal vanishes while you decide, another Black Friday deal will likely be just as good - or better.

 

7. Focus on What You Actually Need

It’s easy to get swept up in the excitement of Black Friday deals and buy things you don’t need. But if it’s not something you truly need or had planned to buy, is it really a deal? Stick to your shopping list and budget to avoid regrets.

Top tip: Use your financial wellbeing app to set spending limits and keep track of what you’ve bought. It’s like having a financial coach in your pocket, keeping you in check.

 

8. Look Out for Price Guarantees

Some retailers offer price guarantees during Black Friday, ensuring you get the lowest price. If the item’s cost drops further after your purchase, you can claim the difference.

Top tip: Keep an eye on your receipts and check back after the Black Friday sales. A quick claim could put some cash back in your pocket.

 

Shop Smart, Save Big with Klink

Black Friday offers incredible opportunities to snag bargains - but only if you shop smart. By doing your research, comparing prices, and focusing on what you need, you’ll make the most of Black Friday deals. Remember, every pound saved brings you closer to your financial and home ownership goals.

So, gear up for Black Friday with confidence, knowing you’ve got the tools and tricks to shop smart. Stay tuned for more tips on keeping your finances festive and focused as we head into the holiday season. Happy bargain hunting!